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Aims & Objectives

Following his death on 25th November 2005 and his funeral on 3rd December 2005, George's sister Barbara and her husband Norman were completely overwhelmed by the unprecedented amount of support which was displayed by the fans to George and ultimately his family. They quickly decided that George's death would not be in vain and on 26th April 2006 the George Best Foundation was born.

The Foundation aims to:

  • Promote and encourage a healthier lifestyle among young people through football in particular, but sport in general;
  • Support groups working with young people and/or adults who are already experiencing alcohol or drug problems either on a personal level or within their immediate family; and
  • Support vital medical research into illness particularly associated with alcohol misuse.

To achieve these aims the foundation will:

  • Promote a healthy lifestyle through football/sport based initiatives;
  • Provide education and advice on drug and alcohol misuse through youth and community initiatives;
  • Provide education and advice on diet and nutrition through youth and community initiatives;
  • Advocate for the benefits of a healthy lifestyle at events and initiatives and through the media; and
  • Provide funds to assist with medical research into illness particular associated with alcohol misuse through universities and other medical establishments.

The Foundation is committed to providing charitable funds to everyone regardless of age, ethnicity, gender, sexual orientation, nationality and political or religious opinion.

The Foundation will focus on providing charitable funds for the public in the United Kingdom and Ireland and will also support a small number of international projects.