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New Clothing Brand Honours George Best

November 25th, 2015

To mark the 10th anniversary of his death on Wednesday 25th November, a new range of George Best clothing has been launched.

The range, which will carry the George Best branding and style DNA, includes leather jackets in seven different styles as well as shirts, jeans, belts, trousers and sports jackets. In a deal brokered by IMG, the exclusive worldwide licensing representative of George Best, the clothing has been developed and designed in Cork, Ireland, by local fashion designer Siobhán O’Connell, in conjunction with the Best family.

Available in fashion stores throughout Ireland and the UK and online at from next year, the products will cater for 15-year-old males and upwards, with  the leather jackets featuring the George Best signature in red embroidery available first.

Future plans include rolling the commemorative range out globally.